Mobile Games: Reaching the Hardest to Reach

With low-cost handsets and increasing dissemination of mobile phone networks globally, millions of people who don’t have regular access to computers or fixed-line telephones now use mobile devices as daily tools for communication and data transfer. Today, there are 3.5 billion mobile phone users in the world; more than 65 percent of them are in developing countries.

Under the leadership of Games for Change and supported by USAID, three mobile games are being created that are aimed at communities in India and East Africa. 

To obtain a free copy of the games email

CBA WorldView Produced Short film on Launching Half the Sky Movement Games in Kenya


9 Minutes

Women and girls play out the adventure of pregnancy in a game that rewards them for keeping both mother-to-be and the baby inside her healthy and happy. Players will learn the principles of managing a healthy and successful pregnancy, compressing the nine-month process into a short and compelling game experience.

Worm Attack!

Aimed at children 7 and older, players are tasked with keeping a growing number of boys and girls healthy by defeating the worms inside their tummies. They will gain awareness of the dangers of intestinal worms and learn about the simple de-worming solution that has had an incredible impact on children's health and education.

Family Values

A fun and interactive "soap opera" with dramatic elements, Family Values is based on the narrative choices of “Choose Your Own Adventure” games. The interaction will enhance the perception of a girl's value to a family, with an emphasis on extending girls’ education, as opposed to child labor or early marriage.

The three mobile games will be distributed in India, Kenya and Tanzania starting in late 2012 in partnership with game developer Mudlark (U.K.) and game publisher E-Line Media (U.S.). The project leverages a vast network of local and global NGOs, mobile operators and government agencies in order to reach millions of low-end mobile devices in the developing world. 

The Mobile Games Revolution: Launching Half the Sky Movement Games in Kenya was directed and filmed by Edward Owles, produced by CBA WorldView.